Digital Marketing & Advertising
A marketing and advertising review and audit is the ideal place to start a review of your marketing activity. A detailed and meaningful review that will form the basis of your marketing plans. Our report will provide you with key information on a range of areas to include: –
- Overview of your current marketing strategy
- Presentation of your image and presence
- Market analysis overview your competition and their presence
- Advertising overview and what has and what has not worked
- Pricing analysis pitching you against your key competitors
- Web page analysis including: usability; design upgrades, search strategy, website optimisation, and web advertising strategies
- Conclusion, recommendation and advice
- Implementation strategy
Digital marketing can prove very effective and when managed and directed properly spend will be controlled, resulting in maximum return on investment. When complimented to a well put together advertising strategy, this will further boost and enhance your overall campaign.
Traditional marketing remains important and when dovetailed into an effective online strategy, it will have greater impact and results.
Marketing and Advertising should drive new business, which in turns drives income and profitability. Getting a clear and defined strategy with key results and deliverables is essential to controlling marketing spend and ensuring your business gains true return on investment.
Digital Marketing is the promotion and management of your brand, products and services using the various online tools and systems that are available. Including search engines, social media accounts and general paid online advertising. It is a specialist area that requires ongoing management and control to deliver results.